to a modern, Southern celebration! Please make yourself at home.
125 years and growing
There's something very special about being part of our Southern communities for 125 years. It's a privilege we don't take lightly, and we know we have you to thank.
We believe our long-standing values have made us who we are today. Step inside and see how they're guiding us towards a successful future.
Watch our 125th anniversary video
Our business has experienced tremendous changes
through the years. What haven't changed are the core principles that have guided our company's success.
—Tim Belk
125 Days of Associate Recognition
To be committed to the success of our associates means supporting our most valuable assets. That's why we're thanking associates who exemplify Belk values day after day.
Katrina Streiner, VP, Creative Services

Katrina Streiner’s creative touch is all over Belk’s 125th Anniversary. She created the logo, advertising materials, video and the related marketing materials. And with everything she does, Katrina always looks at her work through the lens of Modern. Southern. Style. You can also see it in the Southern Designer showcase, the Look Book, and Belk’s new national magazine advertising campaign. Katrina is also leading an innovation project to create executive training for Belk’s non-merchandising areas so more people will see through that lens.

Modern Southern Style Award
  • Proud of Belk's heritage and excited about the future
  • Champion of change and promotes continuous improvement
  • Helps others overcome resistance to change and encourages growth
  • Looks for more efficient ways of doing things
  • Develops and gains commitment to execute new ideas
  • Shares ideas with others
  • Takes calculated risks in order to improve business outcomes
  • Looks for opportunities to learn more about—and positively impacts—our industry, our company and our community
Growth & Change Award
  • Associate demonstrates through actions the Belk mission, vision and all six company core values
  • Associate is fashionable and demonstrates Southern hospitality
Kerry Paschal, Store Manager, Store 355

When you look at Kerry Paschal, you are looking at one of the future leaders at Belk. He not only has a comprehensive plan of action for the associates he develops, but also for his own career development. Kerry is a major contributor to the success of the South Florida Region where he’s been a leading credit captain for the past two years. Kerry was raised Southern, he lives Southern, but most importantly, he practices Southern – hospitality that is.

Rita Mitchell, Material Cost Accounting / Human Resources Assistant

Rita Mitchell shows respect to her coworkers and in return, they give it right back. She sets a great example for others by being supportive and encouraging, particularly when her coworkers are facing difficult challenges both on and off the job. More than once she’s visited a sick coworker in the hospital or at home, always bringing a warm greeting from the DC. Rita exemplifies Belk’s mission, vision and company values and always provides excellent service both to her internal and external customers.

Yvonda Jackson, Store Manager, Store 608
Last fall Yvonda Jackson’s store in Tuscaloosa was the first store to execute an Innovation idea called College Bash. It was so successful that three additional schools were added for the spring season and the stores were #1 in sales. This down to earth Belk leader freely shares her expertise and provides meaningful feedback. She’s professional, articulate and has a great sense of humor. She’s the Division Champion for Belk’s 125th Anniversary celebrations and stays involved in her Alabama community.
Peggy Harvell, Sales Associate, Store 411

Her customers say she is professional and friendly. She practically knows every customer by name and always has a welcoming smile. It’s no surprise she gets mentioned often on RCC surveys. Peggy Harvell gives it her best no matter the task, service or goal. Her department standards at her Corinth, Mississippi store are superb. This 25-year Belk veteran stays focused and always gets the job done. She goes above and beyond to serve customers and her fellow associates.

Growth & Change Award
see the inspiration »
Distribution Center Winner
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Western Division Winner
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Northern Division Winner
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Doug Noll, Director, Blythewood DC
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Southern Division Winner
125 Years
Come back and visit this page often to see monthly updates as we honor Belk Associates.
125 Days of Service
An important part of our heritage at Belk has been our commitment to our local communities. As one of our key values, being involved in our communities is not only a personal passion of our associates, but a professional obligation of our company. So as part of our 125th Anniversary, we will celebrate 125 Days of Service through volunteer events in which all of our associates will be able to participate.
For 125 days, Belk associates will bring Modern. Southern. Style. to local schools with school makeovers in partnership with Points of Light and GE Capital. Points of Light—the world's largest organization dedicated to volunteer service—mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year.
learn more about Points of Light »
Note: When you enter this site, you'll be leaving Belk.com. The site you're entering is owned and operated by Points of Light where the Belk privacy policy does not apply.
Taking Care of Our Customers
To be relentless with customer care means treating every person with dignity, honesty and respect. That's why it's easy to celebrate so many happy guests.
Customers Are Our Priority
We pledge to:
  • Smile and greet every customer warmly and immediately.
  • Ask customers questions to determine their needs.
  • Suggest appropriate merchandise based on their needs.
  • Ring transactions efficiently.
  • Tell them how much they saved.
  • Treat their merchandise with great respect and care.
  • Thank them by name.
  • Invite them back to shop with me again.
  • Help them resolve their problem, if they have one.
  • Do all I can to make their shopping experience enjoyable.
  • Show the customer that I care.
The associate was very friendly and knowledgable about the products and was so willing to show and demonstrate the proper use of products. I did not feel rushed. Very satisfied with my products and my overall visit. I will return in a few days to purchase my other products. Thanks to your wonderful associates.
Customer Service at Belk in Toccoa, GA is outstanding. I have never dealt with a bad attitude there. This visit Nancy helped me during my lunch hour and I could not find the size I was looking for in the clearance section. I get back to work and she calls to let me know she found it! She went above and beyond for customer satisfaction. Kudos to Nancy!
I would like to recognize Ciara and Mary. They both were very helpful and as I said earlier, they called another Belk store to help me get the sweater I wanted in my size. Both ladies were extremely friendly and helpful!
I enjoy shopping at Belk and have been a shopper for as long as I can remember as I am 73 years old and my mother always took me to your store when I was a young girl.
The sales person was very helpful and the merchandise was awesome! The friendly atmosphere and customer service—A PLUS!
One of your employees (Shahida) in the Estee Lauder Counter always greets me enthusiastically with smile and a "How can I help you today?" Helps find things not necessarily in her department anytime I am in the Store.
I am always satisfied shopping at our local Belk. The sales staff are always friendly and very helpful.
I wanted a certain pair of shoes, so I only tried on one pair. Tyler (shoe department) was very friendly and helpful. He is great at his job.
Jane was very helpful, friendly and gave us very good service. She went above and beyond her duties.
My wife and I are shoppers. My wife shops everyday at a Belk Store and some others. We enjoy quality merchandise and a good price. We often find this formula at Belk.
Marie is always very helpful to my daughter and me. She has great ideas when putting an outfit together. She also helps find great bargains. The associate Kim that waited on me today was also of great service.
Thanks to your
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Customer Service at
Belk in Toccoa, GA is
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I would like to
recognize Ciara and Mary...
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I have been a shopper
for as long as I can
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The friendly
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Always greets me
enthusiastically with
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I am always satisfied
shopping at our local
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Tyler is great at his job...
read more »
Jane went above and beyond...
read more »
My wife shops everyday
at Belk...
read more »
Marie is always helpful...
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Celebrating the Future of Belk
To be encouraging of growth and change means we're always looking ahead. With the help of today's innovative processes and modern technology, we'll create an easier, more personalized shopping experience. This means investing in every area of our business, from store expansions, remodels and better assortments to online enhancements, mobile shopping capabilities and much, much more.
See What the Future Holds.
Watch our video
I believe in progress, and I like to see the country moving forward. I'm not one to stand back and insist on old ways of doing things. I like progress. —William Henry Belk
aakofii and Kolade
Amy Baxter
Andrea Brown
Blake Vaigneur
Caitlin Moore
Emily Newman
Faith Thornburg
Hannah Goff
Jay Reynolds
Jazsalyn McNeil
Kathleen Murphy
Megan Masters
Miriam Oehrlein
Molly Stevens
Rosalie Morris
Southern Designer Showcase
New Products by the BEST New Designers in the South
We searched the nation for gifted designers and had hundreds of top-tier talent apply. Now you can see the top 15 winners and shop their collections sold in select Belk stores and on Belk.com.
shop the winning collections »
125th Anniversary Shop
Some of our favorite partners have helped us commemorate this amazing milestone with a variety of unique, limited-time-only products. But they won't be available for long. Shop our exclusive 125th Belk merchandise for the Belk fans in your life.
A Celebration Worth Remembering
shop now »
125 Days of Prizes - Enter for a chance to with every day
We're celebrating you by giving away hundreds of daily prizes. From romantic trips and lavish jewelry to sweet fragrances and stylish wardrobes, you won't want to miss a day. Enter for a chance to win starting March 10 through July 12.
enter to win »
Thanks To You
Being the best at what we do is only possible with exceptional associates, loyal customers and savvy partners who share our values. YOU are the reason we're celebrating 125 years of success.
Special Events
Official Anniversary Date Celebration at ALL BELK LOCATIONS

Join Us for our 125th CELEBRATION!
Wednesday, May 29 @ 9:00am

Free gift card to the first 100 customers at each store, values from $5-$1,000. One winner per division for $1,000 gift card (total of 3 winners). Great surprises at every store — so join the celebration!

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Sponsored in part by GE Capital